Sunday, February 26, 2012

E-reader ownership doubles in six months.(INFO NEWS)(Survey)(Brief article)

More than twice as many U.S. adults now own an e-reader than did near the end of last year, but sales of tablet computers such as iPads leveled off during that same period, according to a recent survey.

The Pew Internet & American Life Project found that 12 percent of U.S. adults owned an e-book reader in May 2011, up from 6 percent in November 2010. Tablet computers, on the other hand, had a market penetration rate of 8 percent, roughly the same share as in January.

Cell phones are the most popular digital devices among U.S. adults--83 percent say they own at least one, followed by desktop computers (57 percent) and laptops (56 percent). Just 3 percent report owning both a tablet computer and an e-reader.

The survey results confirmed that laptops are slowly but surely replacing desktops as the computer of choice in the United States. In November 2010, desktops were still preferred (61 percent to 53 percent), but laptops are favored by adults under the age of 30 and are becoming more popular among older adults as well.

For more information, visit pewinternet.org.

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